- Social Media Examiner, a leading voice in the world of marketing best practices, made the decision to stop publishing three weekly shows on Facebook – and instead move them to YouTube
- All of their analysis (graphs and video below) showed that people are NOT watching video on Facebook – especially if it’s longer than about a minute or two
- Facebook is a highway and no one stops to watch video — Instead, they scroll
- YouTube is where people prefer to watch videos that are longer than a few minutes
- Their challenge was their YouTube audience was small—21,000 vs 533,000 on Facebook
- At first glance it looked like they were getting 10X the views on Facebook – But the retention graphs told a different story
- The data made it VERY clear that YouTube was the channel where people are actually watching their videos
- They concluded Publishing Facebook content that people don’t watch or engage with was bad for their page – It sends the wrong signals to the algorithm and was not a smart strategy.
Here’s what a typical video’s retention looks like for us on Facebook:
Here’s the exact same video on YouTube:
Full Article Here.