Bottom Line //

Facebook Video is the post format that gets the highest organic reach on pages. Page owners can reach some 10% of their total audience with a video vs 5% for plain status updates.

Key Points to Know //

  1. There are over 8 billion video views on Facebook daily.
  2. Less than half of Facebook pages don’t upload videos at all.
  3. Sadly, a third of those who do, post a video just once a month
  4. Less than 20% of pages now post YouTube links on Facebook, it’s futile…

Lesson Learned //

  • Post your videos to BOTH Facebook and Youtube for maximum reach and long-tail SEO.