Bottom Line //
Facebook Video is the post format that gets the highest organic reach on pages. Page owners can reach some 10% of their total audience with a video vs 5% for plain status updates.
Key Points to Know //
- There are over 8 billion video views on Facebook daily.
- Less than half of Facebook pages don’t upload videos at all.
- Sadly, a third of those who do, post a video just once a month
- Less than 20% of pages now post YouTube links on Facebook, it’s futile…
Lesson Learned //
- Post your videos to BOTH Facebook and Youtube for maximum reach and long-tail SEO.