• 17% of marketing leaders say that their organization is producing enormous volumes of digital content, while another 64% are producing moderate volumes.
  • There is more volume today than 2 years ago, and the volume of their digital content assets will increase again over the next 2 years.
  • Organizations feel they are not prepared to deal with all the content due to the lack of skilled talent (30% share of respondents).
  • Not far behind, technology deficiencies are considered the top barrier by almost one-quarter (24%) of respondents, followed by lack of clarity in the overall content management and production process.

Accenture-Why-Leaders-Unprepared-for-Content-Volume-Feb2016

Source: Accenture Interactive [pdf]

 

 

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These highlights are from the source article:

Why Marketing Leaders Feel Unprepared to Deal With Today’s Volume of Content