Why Do Consumers Share Content Online? You’ll Laugh…

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • 64% of consumers share content online and the the top motivation for doing so is to make people laugh (37%)
  • 75% of respondents agreed that when companies are funny it helps them be more relatable

Adobe-Motivations-Sharing-Content-Online-Dec2015

Beyond making people laugh, other top motivations for sharing external content include:

  • Raising awareness on a particular issue (29%);
  • Showing friends content they think they will enjoy (27%);
  • Sharing knowledge on a particular subject (21%); and
  • Connecting with people who feel similarly to them (20%).

Via MarketingCharts

 

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Why Do Consumers Share Content Online? You'll Laugh...