• More than half (57%) of marketers say their company website is the most important marketing channel, closely followed by email, with 48%. 
  • As spending on traditional print media declines, marketers are increasing their investment in digital channels.
  • Digital media spend is expected to account for almost a quarter (24%) of worldwide advertising by 2016.

But social media marketing wasn’t too far behind with 42%, showing just how significant this channel has become. Even more interesting is the fact that respondents rated social media as offering the greatest opportunities over the coming year.

Via: Posts from the Econsultancy blog