This is absolutely the number one problem that our consultancy at Health Ventures helps solve. We call it CIO/CMO Alignment.

The biggest pain point for client-side marketers today – of those identified – is the major bottleneck presented by IT and web development teams.

The full report is a great read for any marketer.

EconsultancySmartFocus-Marketing-Pain-Points-and-Impact-Jun2015

Via Marketing Charts