Which Digital Channels Deliver the Best ROI

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI)
The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 19% for B2B-focused firms, and 39% for firms that are both B2B- and B2C-focused
Both email and social are first powered by a great content published on your website using a content management system like WordPress
SEO and Pay Per Click (Google/Facebook) also rely on your website to serve landing pages (often with video) and to drive conversions to subscribers and calls to action.

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