- Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI)
- The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 19% for B2B-focused firms, and 39% for firms that are both B2B- and B2C-focused
- Both email and social are first powered by a great content published on your website using a content management system like WordPress
- SEO and Pay Per Click (Google/Facebook) also rely on your website to serve landing pages (often with video) and to drive conversions to subscribers and calls to action.
These highlights are from the source article:
Which Digital Channels Deliver the Best ROI