Which Digital Channels Deliver the Best ROI

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI)
  • The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 19% for B2B-focused firms, and 39% for firms that are both B2B- and B2C-focused
  • Both email and social are first powered by a great content published on your website using a content management system like WordPress
  • SEO and Pay Per Click (Google/Facebook) also rely on your website to serve landing pages (often with video) and to drive conversions to subscribers and calls to action.