• Adult smartphone users in the US estimate spending as much time (22%) texting as (22%) talking on their devices, then follows email (10%), ocial media (10%) then web surfing (6%), games (6%) and photos (5%).

GfK-Daily-Smartphone-Use-by-Activity-Feb2016

 

The GfK findings are interesting in light of a separate report from Fluent [download page]. In its survey of more than 5,000 adult smartphone users, email (25.5%) was the activity that the largest share of respondents said they use their smartphone for the most. Social (19.8%) and gaming (19.1%) were next on the list, with few (3.1%) tabbing voice as their most-used activity. (Texting was not an option on this survey.)

In other findings from the GfK report:

  • Text and email are the top-2 activities that smartphone users engage in on their devices first in the morning, with text first for Millennials and Boomers and second for Gen Xers;
  • Facebook, weather and calendar round out the top 5 apps used first in the morning across generations, though not necessarily in that order;
  • Almost 6 in 10 respondents are aware of wearable tech, with 24% owning some form of wearable tech and 8% intending to buy wearables in the next 6 months.

About the Data: The GfK survey was conducted from 9/12-11/13/15 with 5,950 respondents. Fluent’s survey was conducted on January 13, 2016 among 5,240 adults aged 18 and older.

Via MarketingCharts

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These highlights are from the source article:

Which Activities Do Smartphone Owners Prioritize on Their Devices