- Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020
- The majority of respondents feel that the accelerating pace of technological change, consumers’ mobile lifestyles, and an “explosion” of possible marketing channels via connected objects and devices will have the greatest impact on marketing by 2020.
The top channels through which respondents expect their customers to experience their marketing efforts in 2020 each ones focus on personalization and engagement:
- Social media (63% rating in top-3 channels);
- Web (53%);
- Mobile apps (47%); and
- Mobile web (46%).
Via Marketing Charts
These highlights are from the source article:
What Strategic Programs Will Define Marketing Departments in 2020