- Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present
- Making experiences fast, mobile-friendly and consistent are priorities for only 3%, 4% and 8% of clients respectively.
- Having said that, 17% of respondents are prioritising ease of understanding.
- Only strategy ranks as more important than design in the customer experience (40% see design as the most important element).
Where do you place the most emphasis on improving customer experience?
Rank the most important elements to customer success
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These highlights are from the source article:
What does 'improving customer experience' mean?