What does ‘improving customer experience’ mean?

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present
  • Making experiences fast, mobile-friendly and consistent are priorities for only 3%, 4% and 8% of clients respectively.
  • Having said that, 17% of respondents are prioritising ease of understanding.
  • Only strategy ranks as more important than design in the customer experience (40% see design as the most important element).

Where do you place the most emphasis on improving customer experience?

  • customer experience prioritisation

Rank the most important elements to customer success

cx considerations

For more on 2016 trends, download the Adobe Quarterly Intelligence Briefing.


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What does 'improving customer experience' mean?