• 90% of consumers find video helpful in their buying decisions
  • Using video as part of your marketing strategy requires planning, specifically when determining which types of video should be used in which parts of the buying funnel
  • You should definitely have by now a small portfolio of videos for each specific of your site that are targeted at sharing the right story with the visitor at the right time in their purchasing journey
  • This infographic explains that educational and explainer videos can assist at the top of the funnel but by the time a potential buyer is at the decision stage, personalized videos can help them make that decision.

---

These highlights are from the source article:

Video Content and Its Role in the Marketing Funnel