Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and sharing content almost seven times per day

  • B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption.
  • An indicator of brand activity, Twitter leads in this measure, with the average brand posting 46.7 times per week – or about 7 times per day

L2-B2C-Brand-Adoption-of-Social-Platforms-Nov2014

Via: Marketing Charts, Stats, Facts & Trends