• Here are the top ways companies try to attract new customers and and resolve these two questions.
  • Are consumers aware that we can satisfy their need?
  • Are they aware that they even have a need that can be satisfied?

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The top five ways were:

  • Online advertising (60%)
  • Search engine optimization (57%)
  • Producing online content directly from brand  e.g., blogs, social media, videos, forums (56%)
  • Encouraging sharing on social media accounts (47%)
  • Encouraging word-of-mouth from friends, family and colleagues (45%)

via MarketingSherpa

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These highlights are from the source article:

Top stategies companies use to introduce customers to new products