- Here are the top ways companies try to attract new customers and and resolve these two questions.
- Are consumers aware that we can satisfy their need?
- Are they aware that they even have a need that can be satisfied?
The top five ways were:
- Online advertising (60%)
- Search engine optimization (57%)
- Producing online content directly from brand e.g., blogs, social media, videos, forums (56%)
- Encouraging sharing on social media accounts (47%)
- Encouraging word-of-mouth from friends, family and colleagues (45%)