• It takes more than just a good idea for a startup to succeed
  • Forbes analyzed 101 failed startups and found that The Top Reason Startups Fail, was the lack of need for their product in the market
  • This is often referred to as “product-market fit”
  • In most lean startup and early stage business models, this is the entire focus of the “test, fail-fast, iterate, improve, and re-test” loop – to ensure this is in place first before proceeding forward with growth or expansion funding
  • Launching a startup takes a lot of preparation and research – make sure you are fully prepared before starting your own
  • The following infographic shows the top-20 cited reasons for failure – with products or services that do not serve a market need in first position.

The Top Reasons Startups Fail infographic