This super-simple presentation explains the baffling digital marketing landscape for normal people

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • The digital marketing industry is a multibillion-dollar space. And it’s a complicated one too — even people who work in the sector struggle to get their heads around the latest acronyms and trends.
  • Here are the company landscape posters for each segment of the market.

Via: Investment bank LUMA Partners created the widely known LUMAScape, which shows the myriad middlemen technology companies that sit between a marketer choosing to spend money on an online ad and that ad reaching the consumer.

Now LUMA Partners has created a new presentation that aims to demystify the digital marketing landscape.