- Respondents say the most difficult digital marketing tactics to execute are data management and implementing the supporting marketing and communication technology platforms (18% cite each)
- This is then followed by the substantial effort to create clear, compelling internal and external content for employees and customers, prospects and partners in the marketplace.
Research from this report was based on data from a survey conducted in December 2017 among 217 marketing influencers (43% work for B2B firms, 35% for B2C firms, and 22% for hybrid firms).