- Six key insights with charts below regarding Which industries have the highest open, click-to-open, and click-through email rates?
- Industries that provide core services, such as utilities and telecommunications firms, have the highest average email open rates
- Online advertising networks, finance/banking/insurance firms, and utilities have the highest average click-to-open rates.
- Marketers across all industries send five emails per month to consumers, on average.
- Finance, banking, and insurance marketers send the most emails per month (12.2 on average) of the industries examined.
- 42% of marketers across all the industries do not send targeted email messages
Email Industry Charts
About the research: The report was based on data from a survey of 1,831 global email marketers who work for companies in 15 major industries.