The State of Email Marketing by Industry

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  1. Six key insights with charts below regarding Which industries have the highest open, click-to-open, and click-through email rates?
  2. Industries that provide core services, such as utilities and telecommunications firms, have the highest average email open rates
  3. Online advertising networks, finance/banking/insurance firms, and utilities have the highest average click-to-open rates.
  4. Marketers across all industries send five emails per month to consumers, on average.
  5. Finance, banking, and insurance marketers send the most emails per month (12.2 on average) of the industries examined.
  6. 42% of marketers across all the industries do not send targeted email messages

Email Industry Charts

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About the research: The report was based on data from a survey of 1,831 global email marketers who work for companies in 15 major industries.