The State of B2B Product Marketing

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Understanding your buyer is the most cited approach
  • Creating marketing materials is a top priority
  • Website (91%) and Email (89%) are the top marketing channels
  • The majority of marketing efforts focus on product marketing
  • New customer acquisition is the primary indication of success for most marketers

Via: MarketingProfs How-To Articles