- Understanding your buyer is the most cited approach
- Creating marketing materials is a top priority
- Website (91%) and Email (89%) are the top marketing channels
- The majority of marketing efforts focus on product marketing
- New customer acquisition is the primary indication of success for most marketers
The State of B2B Product Marketing
Curated by Paul Helmick
I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.