The ROI of AdWords Spend for B2B Firms

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • The average return on investment for B2B companies for Google AdWords search advertising is between 200% and 300%
  • AdWords spending is responsible for over 20% of all leads and 10% of all revenue, on average
  • For B2B financial services firms, AdWords is responsible for more than 30% of leads and revenue.

Analysis by Bizible