- The average return on investment for B2B companies for Google AdWords search advertising is between 200% and 300%
- AdWords spending is responsible for over 20% of all leads and 10% of all revenue, on average
- For B2B financial services firms, AdWords is responsible for more than 30% of leads and revenue.
These highlights are from the source article:
The ROI of AdWords Spend for B2B Firms