The Growth of Podcasts and Why It Matters

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Some very interesting facts and an infographic on podcasts
  • 68 million Americans listen to podcasts on a monthly basis — that’s nearly one in four people across the country
  • 44 percent are between 18 and 34 years old and 57% hold a bachelor’s or graduate degree
  • 52% percent of people listen to podcasts while driving and 40 percent while walking, running or riding a bike
  • In the past four years, the amount of people who listen to podcasts has nearly doubled, from 12 percent of the US population to 24 percent today
  • I find that when I’m driving I either listen to an audio book on Audible or one of 10 or so business/technology podcasts
  • What are you listening to?