- As marketers, we spend a lot of time strategizing about how business professionals can adapt to the constant state of change that characterizes the digital world
- The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes
- Here is an interesting infographic showing the survey results from the CMO Council, highlighting a significant disconnect between what CMOs know they should be focusing on and how they’re actually spending their time.
Via CMO Council
These highlights are from the source article:
The Evolution of the Strategic Chief Marketing Officer