The Digital Advertising Duopoly

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

This chart from eMarketer really brings it home
We have a digital advertising duopoly – the difference between second and third place is massive
Almost 70% of every ad dollar spent online goes to Google or Facebook – everyone else is just left with just single digit scraps.

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