Digital marketing – including social media – is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today – They are also the three skills most difficult to find when building a team Data analytics and insights...
71% of CMOs think that strategic thinking is among their greatest strengths as a leader (the top strength identified), just 17% feel the same way about digital marketing, and even fewer (14%) share that confidence with regards to data analytics and insights As such,...
When business leaders talk about going digital, many are uncertain about what that means beyond buying the latest IT system. Companies do need assets like computers, servers, networks, and software, but those purchases are just the start. Digital leaders stand out...
