Here are the top ways companies try to attract new customers and and resolve these two questions. Are consumers aware that we can satisfy their need? Are they aware that they even have a need that can be satisfied? The top five ways were: Online advertising (60%)...
More than half (57%) of marketers say their company website is the most important marketing channel, closely followed by email, with 48%. As spending on traditional print media declines, marketers are increasing their investment in digital channels. Digital media...
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the six stages of the customer journey The survey of 100 CMOs with annual marketing budgets of at least $1 million found 57%...
