Is there anything more annoying than having your ad rejected because you missed one little detail – perhaps it’s not the right size, or too much text in a photo, etc… If you do any online advertising on Facebook or Twitter, ad sizes, specs and...
Digital adspend has grown at an average of 18% a year for the past five years Google dominates search – Facebook dominates display – you should be actively using both in your business Ad spend across all other traditional media has grown by just 0.6% a...
Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents expecting to increase their budgets. Email is the primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from...
Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015 The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1%...
Only 6 of 24 segments of advertising media showed increased spending. Of those, paid keyword search was the largest. Source: US Ad Spending Trends, by Medium, in Q1 2015