• Dirty lead data is costing you time and money and ultimately hurts your sales opportunities
  • B2B data decays at a rate of over 70% per year
  • The infographic closes with a reminder of the 1-10-100 rule
  • It costs $1 to verify a record as it comes in, $10 to clean it later, and $100 to do nothing.



These highlights are from the source article:

Seven Reasons to Clean Up Your Dirty Lead Data