If you want your content to be shared… Video works.

  • Mobile video viewers are highly likely to share mobile video content
  • New study by the Interactive Advertising Bureau.
  • 92% share mobile video content with others
  • 16% share mobile video content daily, 33% do so weekly.
  • (56%) are sharing video content through posts on Facebook
  • 44% simply use their own mobile device to show video to friends.
  • Only 12% share video via Twitter

Frequency of Mobile Video Sharing via IAB Survey

What gets shared?

  • 66% share short, funny video clips
  • 52% share music videos
  • 35% share movie trailers
  • 31% share content created by themselves or their friends

via The Realtime Report