Digital Marketing Spend Continues to Surge

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Curated by Paul Helmick

Digital marketing investment is on the rise, overtaking traditional mediums.

This shift signifies the growing importance of digital platforms in reaching target audiences.

Paul’s Perspective:

Understanding the upward trend in digital marketing spend is crucial for businesses looking to remain competitive. Companies that align their marketing budgets with this shift have a better chance of effectively engaging with their audience and achieving growth.


Key Points in Article:

  • Investment in digital advertising is projected to increase by 12% in 2021.
  • Social media and online video ads are leading the growth within digital marketing.
  • Search advertising remains the largest share of digital ad spending.
  • The article provides insights into budget allocation trends for various digital marketing channels.

Strategic Actions:

  1. Analyze the current allocation of your company’s marketing budget.
  2. Realign marketing investment towards digital platforms with proven ROI.
  3. Consider increasing spend on social media and online video advertisements.
  4. Keep an eye on emerging digital marketing trends and platforms.
  5. Measure and adjust strategies based on performance analytics and market responses.

Dive deeper > Full Story:


The Bottom Line:

  • Digital marketing investment is on the rise, overtaking traditional mediums.
  • This shift signifies the growing importance of digital platforms in reaching target audiences.

Ready to Explore More?

If you’re considering enhancing your digital marketing strategies or seeking a smarter allocation of your advertising budget, our team can guide you. Together, we’ll ensure your investments are made where they count the most.