- Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015
- The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1% point to 15%).
- Mobile devices accounted for a majority (52%) of Google search ad clicks, with phones alone comprising 36% of clicks.
These highlights are from the source article:
Mobile Devices Account For Almost Half of Search Ad Clicks