• Hard as it must be for older generations to believe, US consumers are now spending more time on mobile devices than watching TV
  • The average adult will spend 3 hours and 43 minutes per day on a mobile gadget this year — slightly more than the 3 hours and 35 minutes spent watching television
  • The average user now spends 2 hours and 57 minutes per day in apps, compared to 26 minutes on mobile browsers
  • Within apps, people are spending the most time listening to digital audio, followed by social-networking activity.