Messaging apps are now bigger than social networks

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • The combined user base of the top four chat apps are now larger than the combined user base of the top four social networks
  • Chat apps also have a much higher retention and usage rates than most mobile apps
  • Finally, the majority of chat users are young, an extremely important demographic for brands, advertisers and publishers
  • This directly impacts the future of business with respect to customer service and inbound relationship management — with bots and AI emerging as alternatives to human servicing of many chat basic requests.

BII Why Banked And Unbanked Prepaid Cardholders Use Prepaid Cards

Via  Business Insider Intelligence

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Messaging apps are now bigger than social networks