- The combined user base of the top four chat apps are now larger than the combined user base of the top four social networks
- Chat apps also have a much higher retention and usage rates than most mobile apps
- Finally, the majority of chat users are young, an extremely important demographic for brands, advertisers and publishers
- This directly impacts the future of business with respect to customer service and inbound relationship management — with bots and AI emerging as alternatives to human servicing of many chat basic requests.
These highlights are from the source article:
Messaging apps are now bigger than social networks