Marketing Leaders are Most Confident in their Strategic Thinking

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

71% of CMOs think that strategic thinking is among their greatest strengths as a leader (the top strength identified), just 17% feel the same way about digital marketing, and even fewer (14%) share that confidence with regards to data analytics and insights
As such, when it comes to the areas where they feel they need the most development as a leader, digital marketing (42%) and data analytics (40%) are the most commonly cited, with strategic thinking (4%) last on the list.

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