- 71% of CMOs think that strategic thinking is among their greatest strengths as a leader (the top strength identified), just 17% feel the same way about digital marketing, and even fewer (14%) share that confidence with regards to data analytics and insights
- As such, when it comes to the areas where they feel they need the most development as a leader, digital marketing (42%) and data analytics (40%) are the most commonly cited, with strategic thinking (4%) last on the list.
Via Marketing Charts