• 88% of companies now use content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
  • Here is how they define “profitable customer actions” and the top 7 types of content created.

CMIMarketingProfs-Organizational-Goals-B2B-Content-Marketing-Oct2015

The top 7 types of content produced are:

  1. Social media content – other than blogs (93%)
  2. Case studies (82%)
  3. Blogs (81%);
  4. E-newsletters (81%)
  5. In-person events (81%)
  6. Website articles (79%)
  7. Videos (79%)

Via: Marketing Charts, Stats, Facts & Trends