Marketing Goals for B2B Content Marketing

• 88% of companies now use content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
• Here is how they define “profitable customer actions” and the top 7 types of content created.

The top 7 types of content produced are:

1. Social media content – other than blogs (93%)
2. Case studies (82%)
3. Blogs (81%);
4. E-newsletters (81%)
5. In-person events (81%)
6. Website articles (79%)
7. Videos (79%)

Via: Marketing Charts, Stats, Facts & Trends