• Marketing is rapidly evolving, along with technology, including hardware, software, and the online ecosystem
  • Marketers’ day-to-day responsibilities, together with what’s expected of marketing departments and marketers, have shifted accordingly
  • So have marketing skill sets and the structures of marketing teams—as have attendant costs, including marketing salaries
  • Headcount is a large part of the cost of running a marketing function
  • An often overlooked cost of running marketing teams has to do with training and education, as well, which are vital for keeping up skills in a fast-changing environment
  • Here is how much to budget for marketing hires.