Just 2% of app installs lead to purchases

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

App Install to Buy funnell

  • Global app revenue will double to reach $102 billion by 2020
  • App developers have trouble converting users who download their apps into paying customers with less than 2% of global app installers turned into buyers
  • Keeping users engaged remains an issue for developers
  • Just over 10% of app users remain engaged with their apps just seven days after installing it, and only  4% after 30 days
  • iPhone users are 80% more likely to make a purchase than an Android user (35%).

Via Business Insider

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Just 2% of app installs lead to purchases