• Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email to become the most popular digital communication channel in 2015.
  • Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
  • 99 percent of text messages are read, and 90 percent are read within three minutes of being sent, making it a key way to impart information.

How is your organization planning to leverage this emerging communications medium?

instant messages

Via: ClickZ News