This is a great in-depth article from HubSpot that answers a challenging marketing and communications question that's coming up more and more When customers or prospects want to communicate with you, they have many more options than they used to and are less patient...
Email marketing should be the cornerstone of your marketing efforts because it’s one of the most effective — and cost-effective — techniques for promoting an organization and keeping your audience engaged But for email marketing to achieve its goals, you must grow...
If your sales team dreads making cold calls, you’re not alone If you craft a well-written message, you can use it to connect with like-minded individuals and potential business opportunities LinkedIn has changed the game as far as getting in touch with people you...
Video has become a major component of content marketing, and it's not just the big brands that are using this medium This week's infographic offers 11 tips to help small businesses create Facebook videos that keep up with the big guys It offers advice on length (keep...
In 2017 there have been more Internet users than ever and as a result, massive growth in the increase of social media users Today there are 3.7 billion internet users and 2.8 billion global social media users 50% of the world is now online and 37% are using social...
Here are some compiled stats about B2B trends in email, content, mobile, search, and social in one convenient place Among the stats highlighted in the infographic are the following Some 71% of B2B researchers begin with a generic Google search Over half of B2B...
Here are some quick tips supported facts and figures to help you form and execute your marketing strategy They cover everything SEO, PPC, Websites, Blogging, Social Media, Email and Content.
Google has emerged as a dominant internet site offering services most Americans use at least once a day Google has also been in the position to gather a vast amount of information Google knows your contacts, your search history, what you watch and view, even your...
Dirty lead data is costing you time and money and ultimately hurts your sales opportunities B2B data decays at a rate of over 70% per year The infographic closes with a reminder of the 1-10-100 rule It costs $1 to verify a record as it comes in, $10 to clean it later,...
A sad, destructive and societally challenging trend is on the upswing Drug overdose deaths continue to climb despite ongoing efforts to stem the the overdose epidemic According to the National Center for Health Statistics, estimates for the first nine months of 2016...
The smartest way to get people to read your email is to spend more time on strategy A good subject line is the most effective way to get someone to open your email, but you have to also have a solid message and interesting content A good layout and a call to action...
Marketers feel overwhelmed According to a study by Emma, only 12% of marketers say they always meet work expectations 64% don't have enough the time or personnel to do the kind of marketing they would like They suffer from conflicting priorities, with nearly 50%...