Al Ries, recognized as the father of positioning in marketing, has died at 95.
His innovative approach reshaped marketing strategies and practices globally.
Article Topics: Business | Marketing | Technology
Over 1,000 concise articles capturing the most valuable insights for executives, owners, and leaders.
10 Strategies to Initiate Writing Mode from Home
Discovering how to switch to writing mode while working remotely can significantly boost productivity and focus.
This process involves specific strategies that cater to individual needs and work environments.
Marketers Eye Business and Budget Projections for 2024
The article examines the anticipated trends in marketing budgets and business outlook for 2024.
It highlights the key areas marketers plan to invest in and the general sentiment towards economic prospects.
Essential Marketing Frameworks for Strategy Development
This article demystifies the utility of marketing frameworks as essential tools for strategic analysis and planning.
It emphasizes how these frameworks can sharpen a company’s competitive edge.
Predictive Trends in the Creator Economy
This article offers insight into key trends shaping the future of the creator economy.
It highlights the potential impacts these changes have on content creation and monetization.
B2B Leaders’ Priorities for Going to Market in 2024
B2B go-to-market leaders are focusing on customer retention and success for 2024.
This strategic shift highlights the increasing value placed on existing client relationships.
Top Predictions for Future Marketing Trends
This article offers a strategic forecast of the transformative marketing dynamics expected in the near future.
It highlights the importance of adapting to these trends for business success.
Elevate Your Marketing Leadership Game
Discover what it takes to be a visionary marketing leader who doesn’t just play along but actively shapes the market.
Leverage creativity and strategic thinking to transcend conventional marketing roles and drive change.
The Social Apps We Use Most
Here’s where we spent our time in 2023!
See which social media platforms got our attention. Understanding these trends can help you tailor your digital marketing strategy effectively.
Majority of iPhone Users to Disable Ad Tracking
A recent study reveals that two-thirds of iPhone users plan to block advertisers from tracking them across apps and websites.
This move could significantly impact digital marketing strategies, necessitating a shift towards more privacy-centric approaches.
Media Consumption Trends Shift Amidst Digital Growth
Recent shifts in media consumption highlight the rise of digital platforms.
Understanding these patterns is vital for adapting marketing strategies.
Redefine Customer Attraction Strategies
Discover why traditional customer attraction methods are due for an overhaul.
Learn how behavioral economics can reshape your approach to securing new business.