The Digital Advertising Duopoly

The Digital Advertising Duopoly

This chart from eMarketer really brings it home We have a digital advertising duopoly – the difference between second and third place is massive Almost 70% of every ad dollar spent online goes to Google or Facebook – everyone else is just left with just...
The 2017 Email Client Market Share

The 2017 Email Client Market Share

 Analysis of 15 billion email opens to see where subscribers read email is summarized in this 2017 Email Market Share infographic Over 70% of email is opened on iPhone, iPad, Gmail, and in Apple Mail Microsoft Outlook is at 6% Almost 60% of all email viewed now is on...
Top Marketing Articles from 2017

Top Marketing Articles from 2017

Here are highlights from the best marketing articles we saw in 2017 Full Archive of All Marketing Posts   Marketing and sales have been impacted tremendously by technology in the past year The ecosystem of software applications in the marketing space grew from...
What were 2017’s Top 4 Sales Trends?

What were 2017’s Top 4 Sales Trends?

In assessing the evolution of the sales process over the past year, a number of emerging trends stood out that innovative companies leveraged to drive sales #1 The cleaner the data, the more actionable it can be No matter what CRM you use, your sales team would rather...