Archive of Marketing Posts

 Article Topics:  Business  |  Marketing  | Technology

Why We Abandoned Facebook Video

Why We Abandoned Facebook Video

Social Media Examiner, a leading voice in the world of marketing best practices, made the decision to stop publishing three weekly shows on Facebook - and instead move them to YouTube All of their analysis (graphs and video below) showed that people are NOT watching...

Gartner’s 2018 CRM Sales Research

Gartner’s 2018 CRM Sales Research

Gartner published their look-ahead analysis in the Customer Relationship Management and Customer Experience Primer for 2018 The market for sales technologies is in the midst of significant innovation and transformation Algorithms and process automation are converging...

127 Facts and Stats About Video Marketing

127 Facts and Stats About Video Marketing

The use of online video is growing fast People watch more than one billion hours of video each day on YouTube - and that's growing 50% year over year Marketers have found video to be one of the most effective way to reach their audiences at any point in the marketing...

Top 5 Marketing Challenges Of 2018

Top 5 Marketing Challenges Of 2018

This year, brands are working overtime to tailor marketing strategies to an ever-growing audience that is as diverse, critical and digital as ever Here is an infographic summarizing survey results of 600+ marketers around the world to find out what their priorities...

Mobile vs. Desktop The Share of Video Plays by Device Type

Mobile vs. Desktop The Share of Video Plays by Device Type

Digital video is now watched by consumers more on mobile devices and not on desktop computers Now, in North America, some 58% of the 4Q17 video plays  occurred on mobile devices—up from 54% in 3Q17 Smartphones accounted for 47% of video plays in 4Q17, and tablets...

The Digital Advertising Duopoly

The Digital Advertising Duopoly

This chart from eMarketer really brings it home We have a digital advertising duopoly - the difference between second and third place is massive Almost 70% of every ad dollar spent online goes to Google or Facebook - everyone else is just left with just single digit...

The 2017 Email Client Market Share

The 2017 Email Client Market Share

 Analysis of 15 billion email opens to see where subscribers read email is summarized in this 2017 Email Market Share infographic Over 70% of email is opened on iPhone, iPad, Gmail, and in Apple Mail Microsoft Outlook is at 6% Almost 60% of all email viewed now is on...

Reasons Your Website Must Be Mobile-Friendly [Infographic]

Reasons Your Website Must Be Mobile-Friendly [Infographic]

Smartphones have taken over Americans daily routine have completely changed the way the websites are built, managed, and maintained If your site is not optimized for mobile, you will lose your visitors sooner or later,  you will not only turn away potential customers...

Top Marketing Articles from 2017

Top Marketing Articles from 2017

Here are highlights from the best marketing articles we saw in 2017 https://www.healthventures.info/archive/marketing-posts/   Marketing and sales have been impacted tremendously by technology in the past year The ecosystem of software applications in the...

What were 2017’s Top 4 Sales Trends?

What were 2017’s Top 4 Sales Trends?

In assessing the evolution of the sales process over the past year, a number of emerging trends stood out that innovative companies leveraged to drive sales #1 The cleaner the data, the more actionable it can be No matter what CRM you use, your sales team would rather...