The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Businesses can and will go more digital, but with a lack of face-to-face meetings, there can be an consequences. One study released prior to...
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Article Topics: Business | Marketing | Technology
US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV
Smartphone Internet Use Outpaces Traditional TV American adults spent an average of 3:58 per day accessing the internet or apps on their smartphones, and 3:27 with TV Recognize that it is a mobile / app-based world and connect with your customers accordingly.
It’s Time to Rethink the Way You Attract Customers. Here’s How
It’s essential to have something of value, whether you call it a lead magnet, opt in, freebie, just some form of giveaway that lets potential customers get a little something of value free from their company in exchange for an email address. Being generous in business...
Nine Key Sales Pipeline Metrics for Healthy Sales
Every salesperson wants a healthy pipeline, but many don’t have a reliable way to quantify it well - here's the plan By using hard numbers at every stage of the pipeline, salespeople are able to see not only where the bottlenecks are but also what’s causing them...
How to avoid death By PowerPoint
If you’ve ever made a PowerPoint presentation or endured a painful one… This TEDTalk, viewed by more than 2 million people, shares five tips that will improve your presentations tenfold. With a seldom seen depth of knowledge and passion for his subject, David Phillips...
Where Is Your News Actually Coming From
This is an interesting chart showing the top 100 digital news outlets and who owns them. Via TitleMax
Marketing Department Roles and Salaries [Infographic]
Marketing is rapidly evolving, along with technology, including hardware, software, and the online ecosystem Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, have shifted accordingly So have marketing skill...
Mobile Consumption Outpaces TV
Hard as it must be for older generations to believe, US consumers are now spending more time on mobile devices than watching TV The average adult will spend 3 hours and 43 minutes per day on a mobile gadget this year -- slightly more than the 3 hours and 35 minutes...
How Are Email Response Rates Trending
Financial services had the highest unique open rates at 32%, followed by automotive (26%) Some industries didn’t fare as well - While still having a relatively high unique open rate of 18%, travel/hospitality and travel services experienced a decrease of at least 5%...
The Best UI Design Trends of 2019
Web Design Ledger shares some great visual examples of the User Interface design trends for this year User interaction, or UI, is arguably the single most important aspect of anyone’s technological experience Here is a list of the best UI design trends of 2019...
11 Trends That Will Shape Marketing In 2019
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition Members of Forbes Agency Council...
10+ Marketing Predictions for 2019 From Top Marketers
For all our marketing and CMO friends - this is the annual 'must-read' It's the 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers Visit Social Media Examiner and check out the free report Here is the full article with a summary and the report...