by Paul Helmick | Marketing
The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Businesses can and will go more digital, but with a lack of face-to-face meetings, there can be an consequences. One study released prior to...
by Paul Helmick | Marketing
Smartphone Internet Use Outpaces Traditional TV American adults spent an average of 3:58 per day accessing the internet or apps on their smartphones, and 3:27 with TV Recognize that it is a mobile / app-based world and connect with your customers...
by Paul Helmick | Marketing
It’s essential to have something of value, whether you call it a lead magnet, opt in, freebie, just some form of giveaway that lets potential customers get a little something of value free from their company in exchange for an email address. Being generous in business...
by Paul Helmick | Marketing
Every salesperson wants a healthy pipeline, but many don’t have a reliable way to quantify it well – here’s the plan By using hard numbers at every stage of the pipeline, salespeople are able to see not only where the bottlenecks are but also what’s...
by Paul Helmick | Marketing
If you’ve ever made a PowerPoint presentation or endured a painful one… This TEDTalk, viewed by more than 2 million people, shares five tips that will improve your presentations tenfold. With a seldom seen depth of knowledge and passion for his subject, David Phillips...
by Paul Helmick | Marketing
This is an interesting chart showing the top 100 digital news outlets and who owns them. Via TitleMax