- 93% of US adults listen to radio on a weekly basis – radio is the leading reach platform
- Millennials represent the largest generation of radio listeners in terms of sheer size, with 66.5 million tuning in each week
- Gen Xers most engaged during the morning drive (6AM-10AM), Boomers during the mid day (10AM-3PM) and Gen Xers during the evening drive (3PM-7PM)
- See the full report for more details.
Via Marketing Charts
These highlights are from the source article:
How Various Demographic Groups Listen to the Radio