How Various Demographic Groups Listen to the Radio

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

93% of US adults listen to radio on a weekly basis – radio is the leading reach platform
Millennials represent the largest generation of radio listeners in terms of sheer size, with 66.5 million tuning in each week
Gen Xers most engaged during the morning drive (6AM-10AM), Boomers during the mid day (10AM-3PM) and Gen Xers during the evening drive (3PM-7PM)
See the full report for more details.

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