How Various Demographic Groups Listen to the Radio

Curated by Paul Helmick

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  • 93% of US adults listen to radio on a weekly basis – radio is the leading reach platform
  • Millennials represent the largest generation of radio listeners in terms of sheer size, with 66.5 million tuning in each week
  • Gen Xers most engaged during the morning drive (6AM-10AM), Boomers during the mid day (10AM-3PM) and Gen Xers during the evening drive (3PM-7PM)
  • See the full report for more details.


Via Marketing Charts