How I Schedule and Publilsh Business and Personal Blog Posts

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

I get asked many times how I’ve organized publishing and posting on two blogs. Here’s the approach I use.

One or two personal posts per day

I write, post and share a short article or two on my personal  blog each day. Mostly these are comments on photos I’ve taken (created and published with the WordPress IOS app on my phone) or insights shared on other topics that interest me that I compose in the WordPress web editor.  I’ve at any given time 20-30 draft posts in the blog to consider completing and publishing.

Sent to Buffer with a WordPress Plugin

My blog uses the WP-Buffer Pro plugin in to send the post to the end of my queue in Buffer.

The Buffer queue gets filled up with a backlog of posts to publish at certain times to my three personal social networks.

Buffer manages daily social network sharing at specific time slots

The sharing schedule that I’ve setup in buffer will ‘drip’ out posts at specific times each day.  This solves the problem of a whole bunch of posts going out at once and overwhelming folks.

My current personal sharing schedule in Buffer is:

  • Twitter, 5 times a day, at 8, 9, 11am, 4pm and 7pm.
  • Facebook, 3 times a day, at 8am, 11am and 4pm
  • LinkedIn, 2 times a day at 8am and 11am

Scheduled Posting with Buffer


Obviously Twitter is much more hungry for a higher volume of posts that Facebook or LinkedIn – where interest and engagement really seem to fall off each day if there are more than two or three posts.

This creates a comfortable backlog of upcoming posts to share

This system allows me to write/publish anytime I like, and create a bit of a backlog.  Often, when I find the energy, I’ll write out 5-6 quick posts.  This type of setup allows them to not all get rushed out the door at the same time.  It gives me a breather in that you can easily have a week’s worth of post queued up and ready to go.

How I add in business-related posts

One additional note is that on my business website, – I have a similar system setup where I write and publish out one post per day which goes to the beginning of my Buffer queue – both on my personal social networks and the business social network (which only have two Buffer slots each day at 8am and 11am).

I stay one week ahead with business posts

This means that at least of of my personal  posts each day will be business related vs personal.  I do however have to make a note to use the scheduled posting feature in WordPress to have that post go live at 10am each day so that it gets picked up for the 11am Buffer publishing slot.  I typically do a weeks worth of posting on Friday for the upcoming week and keep everything else in draft posts on the blog.

The end result – a balanced business / personal presence

So if you follow me on my personal social networks, you’ll see some fun pics of the kids, family, interesting personal things each day, along with one helpful business/technology/marketing related post (that has a link back to our business website)

If you just follow our business @healthventures on Twitter, Facebook Page or LinkedIn – you will just see two helpful business/technology posts each day.