- Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.)
- The types of visual content they use most frequently are stock photos (35% say they use them most often), original graphics (30%), and videos/presentations (15%)
- Marketers say original infographics are the most effective visual content type (42% cite them as most effective). Original charts/data visualizations rank second (26%)
- The infographic below shows all 10 tips and best practices.
These highlights are from the source article:
How Digital Marketers Are Using Visual Content