- Hospitals spend 64 percent more annually on advertising after a breach over the following two years, according to a recent report from the American Journal of Managed Care
- A hospital breach significantly increased the amount of spending around advertising for two years after the event, due to efforts to repair the hospital’s image and minimize patient loss to competitors
- Breached hospitals (77%) were more likely to be large, teaching, and urban providers, with an average of about 566 beds
- The costs associated with healthcare data breaches are more than any other sector – it costs a breached healthcare provider $408 per patient record to recover
- DHHR estimates it takes a breached organization more than a full year to recover.
- Advertising and the efforts to fix the damages from a data breach increase healthcare costs and risk diverting resources and attention away from initiatives to improve care quality.
These highlights are from the source article:
Hospitals Spend 64% More on Advertising After a Data Breach