• Digital adspend has grown at an average of 18% a year for the past five years
  • Google dominates search – Facebook dominates display – you should be actively using both in your business
  • Ad spend across all other traditional media has grown by just 0.6% a year
  • Alphabet—Google’s reorganized holding company—is now the world’s largest media owner in the world
  • That’s 12 percent of all global media spend, which primarily comes from Google and YouTube’s ad sales
  • Giving them $60 billion in U.S. ad spend—a figure 166 percent larger than No. 2 ranking The Walt Disney Company

 

Via a new report from Zenith Media.

 

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These highlights are from the source article:

Google Now Controls 12 Percent of All Global Media Spend