• The market capitalization of Alphabet, Google’s parent company, is more than $639 billion
  • $80 billion is what Google will make from ads this year – this is a truly staggering amount – and it’s also a staggering share of the global advertising industry
  • It works out to $12 for every single person on Earth, and it’s as much as the combined total ad spend going to every print magazine and newspaper on the planet
  • Combine Google’s ad take with its only real rival, Facebook, which brings in $36 billion
  • These two companies alone eat up 83 percent of all new ad dollars, worldwide
  • It’s hard to imagine any other companies that have ever had such a dominant share of the advertising market and with it, ultimately, such influence over what people read, consume, and buy.