Facebook Video Marketing Why You Need It And How To Do It Well

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Advertising has always been visual, but when you step up to video marketing, the effect is even greater – Combine the power of video marketing with the popularity of Facebook, your business will go through the roof

Consider these five reasons why you should start utilizing Facebook video marketing now

  1. Greater Exposure – Millions of people around the world are on Facebook daily
  2. Social Connectivity – Facebook is considered one of the strongest and most popular social media platforms today
  3. Potential For Virality – your content is easy to share with friends and expose it to networks you may not currently be reaching
  4. Search Engine Visibility – Did you know that Facebook videos are also easily searchable on Google
  5. Easier Conversions – Social media has proven to be a very effective way to increase traffic to your website

Here are 5 tips to create powerful video content

  1. Use Compelling Visuals To Engage Users Fast
  2. Create Different Videos For Specific Purposes – A single video that tries to tackle multiple purposes feels unfocused and isn’t as convincing
  3. Plan Videos According To Audience – Facebook’s ad manager can show different videos to various segments – This is where Facebook Custom Audiences comes into play – use Facebook Audience Insights to pinpoint demographics and interests
  4. Make Sure to Keep Your Videos Short And Sweet
  5. Optimize Your Marketing Videos Through A/B Testing – run two videos – and watch the results to see which one attract more views and conversions.