The Bottom Line //

Facebook’s Donate button, previously reserved for ads on the site, will now appear on nonprofits’ Pages and posts, allowing users to contribute directly from their News Feeds.

Executive Summary //

  1. The new fundraiser pages  allow nonprofits to describe a particular campaign and collect donations directly from users.
  2. It will also showcase a progress bar toward its goal.
  3. Any fundraiser shared by a user in a post will display the new Donate button as well, allowing users to contribute through the post itself.
  4. Donate buttons on the nonprofits’ main Pages will remain static, right below their cover photos, providing a constant place to collect contributions even as they update their Pages’ content.
  5. It also allows users to choose whether to provide their emails — an important aspect for a nonprofit hoping to increase its donor base.
  6. Interested organizations can find out more at donations.fb.com; right now
  7. Facebook is focusing on U.S.-based 501(c)3 organizations, but plans to expand internationally next year.
  8. Facebook is not currently charging its partners for using the products, but it will eventually implement a fee that covers operating costs at some point in 2016.

Facebook Fundraisers