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Email’s Not Dead; Brands Are Innovating With It. Here’s How.

by Paul Helmick | Marketing

  • Brands have been sending more email and marketers continue to rate email the most effective digital channel
  • Sending out an eblast once a week  to your list no longer drives ROI like it used to
  • Here are some of the innovative things companies are doing to get better
  • #1: More creative uses of specific behavioral triggers
  • #2: Greater use of dynamic elements (video content, animations, etc)
  • #3: Using automation triggers to enable one-to-one follow-up communication.

Via:  Report from Econsultancy and Adestra

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