- Brands have been sending more email and marketers continue to rate email the most effective digital channel
- Sending out an eblast once a week to your list no longer drives ROI like it used to
- Here are some of the innovative things companies are doing to get better
- #1: More creative uses of specific behavioral triggers
- #2: Greater use of dynamic elements (video content, animations, etc)
- #3: Using automation triggers to enable one-to-one follow-up communication.
These highlights are from the source article:
Email’s Not Dead; Brands Are Innovating With It. Here’s How.