Email’s Not Dead; Brands Are Innovating With It. Here’s How.

Brands have been sending more email and marketers continue to rate email the most effective digital channel
Sending out an eblast once a week to your list no longer drives ROI like it used to
Here are some of the innovative things companies are doing to get better
#1: More creative uses of specific behavioral triggers
#2: Greater use of dynamic elements (video content, animations, etc)
#3: Using automation triggers to enable one-to-one follow-up communication.