Email’s Not Dead; Brands Are Innovating With It. Here’s How.

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Brands have been sending more email and marketers continue to rate email the most effective digital channel
Sending out an eblast once a week to your list no longer drives ROI like it used to
Here are some of the innovative things companies are doing to get better
#1: More creative uses of specific behavioral triggers
#2: Greater use of dynamic elements (video content, animations, etc)
#3: Using automation triggers to enable one-to-one follow-up communication.

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