• There is no single ideal email send frequency that will fit all brands’ needs
  • Once or twice a week seem to produce the highest engagement
  • Marketers face the challenge of finding and fine-tuning the optimal frequency for their brands with testing and evaluation.
  • Discover the relationship between email send frequency and engagement and how to optimize your send frequency for customer engagement, regardless of industry.

Via: Marketing: Case Studies & Know-How from MarketingSherpa